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Corporate Web DesignProduct design case study

PSL Global

Role
Product Designer
Platform
Responsive website
Audience
Corporate buyers, partners, and business stakeholders
Year
2025
Tools & skills
Figma · Next.js · Tailwind CSS · Framer Motion · GSAP
PSL Global desktop homepage showing road, rail, sea, and air freight
Current live website · Desktop capture, September 2026

Context

Project overview

A corporate web interface designed in Figma and implemented with modern frontend motion for a fluid, professional browsing experience.

Planning work in this area? Explore Frontend UI development that protects design intent for the scope, deliverables, and collaboration process.

Problem

Business and user problem

A corporate web experience needs to communicate credibility quickly while supporting smooth navigation through service and company content.

Contribution

Role & responsibilities

  • Responsive interface design
  • Scalable design system
  • Frontend development
  • Motion implementation

Users

Audience

Corporate buyers, partners, and business stakeholders

How the work was structured

Design approach

  • Built a professional visual direction with clear hierarchy and reusable page sections.

Decision · reason · result

Key UX decisions

Lead with a clear corporate content hierarchy

Buyers and partners need to understand the company and its services quickly.

Reusable page sections create a direct path through service and company content.

Keep motion subordinate to navigation

A fluid experience still needed to remain credible and easy to browse.

Animation improves continuity without obscuring content or calls to action.

Designed experience

Final UI screens

PSL Global ocean freight page with a cargo ship and FAQ panels
Current live website · Content and navigation
PSL Global mobile homepage with an airplane above shipping containers
Current live website · Mobile capture

Interface areas and reusable patterns

UI system

Corporate landing sectionsService content layoutsResponsive navigationMotion-enhanced page sections

Scalable patterns

Design system & components

The design system keeps sections, buttons, typography, and animation behavior consistent across the corporate experience.

Across screens and contexts

Responsive behavior

  • Designed responsive layouts for desktop and mobile browsing.

Design-to-code continuity

Development and handoff

  • Implemented motion details with GSAP and Framer Motion to improve flow.

Documented result

Project outcome

01

A clear, professional web presence.

02

Responsive pages ready for business audiences.

03

Motion-enhanced interactions without sacrificing usability.

Questions

Project details

Was PSL Global only a design project?

No. The UI was designed in Figma and implemented with Next.js, Tailwind CSS, Framer Motion, and GSAP.

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